Cricket World Cup to Introduce Web3 Fan App as ICC Utilizes Near Blockchain

The International Cricket Council (ICC) has announced a collaboration with Near Foundation to create a blockchain-based Web3 fan engagement application for the 2023 Cricket World Cup in India. This initiative aims to connect with hundreds of millions of fans over the upcoming six weeks.

In an exclusive conversation, ICC’s head of digital, Finn Bradshaw, and Near’s CEO, Chris Donovan, provided insights into the Web3 mobile app designed to enhance fan interaction before, during, and after the matches at this global sporting event.

With the app’s launch, fans will have more opportunities to engage with the tournament, making their experience even more memorable.