RH Director Mark Demilio Sells Over $1 Million in Company Stock

RH, previously known as Restoration Hardware, has seen significant trading activity from one of its directors, Mark S. Demilio, according to recent filings. Demilio sold company stock totaling $1,025,598 over a two-day period, with sales occurring at prices between $340.2993 and $345.00.

The transactions took place on September 18 and 19, during which Demilio sold 2,000 shares at an average price of $340.2993 and an additional 1,000 shares at $345.00. Despite these sales, Demilio retains a substantial ownership stake in RH, both directly and indirectly through trusts.

Specifically, the shares sold were held by The Mark S. Demilio Revocable Trust, which continues to own a significant portion of RH after the transactions. Additionally, Demilio acts as a beneficiary and Co-Trustee of The Theresa E. Demilio 2012 Family Trust, which also holds RH shares.

Investor attention often turns to insider transactions as they can offer insights into executives’ confidence regarding the company’s future. While the reasons behind Demilio’s sales remain undisclosed, the multiple trades suggest a strategic decision for the sales.

As a luxury brand in the home furnishings sector, RH has experienced market fluctuations alongside the broader retail landscape. Insider sales like this are not unusual and can stem from various motivations, including portfolio diversification and personal financial planning.

The company’s stock remains actively traded, and investors are likely to monitor any additional insider transactions as they evaluate RH’s performance and future outlook.

In related news, RH underwent financial adjustments after releasing its results for the second fiscal quarter of 2024. The company reported a 3.6% year-over-year revenue increase, reaching $830 million, and a 7% rise in demand. However, due to an unexpected slow response to new product offerings, RH revised its sales and adjusted EBIT guidance for the full year 2024 downward.

Numerous financial firms have adjusted their forecasts for RH following these developments. Stifel raised its price target to $375, maintaining a Buy rating, citing improved demand trends and an optimistic outlook for fiscal years 2025 and 2026. Loop Capital adjusted its target from $230 to $320 while maintaining a Hold rating.

CFRA increased RH’s price target from $293 to $309, despite a 57% decline in adjusted earnings per share for the second fiscal quarter. TD Cowen raised its price target from $325 to $350, keeping a Buy rating and expressing positive sentiment about the company’s future. Finally, Baird lifted its target from $275 to $290 while maintaining a neutral stance.

KeyBanc Capital Markets has kept a Sector Weight rating, voicing concerns about near-term demand in the furniture industry. These recent changes illustrate the evolving financial landscape for RH.

As RH continues to make headlines for both executive transactions and stock performance, it currently boasts a market capitalization of $6.36 billion. Despite insider sales, RH’s stock has shown robust performance, delivering a 25.81% return over the past month and an impressive 59.41% over the past three months.

While analysts have revised their earnings expectations downward for the upcoming period, RH’s stock is trading near its 52-week high, reflecting strong investor confidence. Nevertheless, the stock’s high earnings multiple, with a P/E ratio of 184.36 and a forward P/E ratio of 210.38 for the last twelve months as of Q2 2025, suggests that it may be optimistically valued relative to earnings.

For those seeking a deeper analysis, further insights into RH’s financial health and market position are available, empowering investors to make informed decisions regarding their investments in the luxury retail sector.