How Web3 Can Help Prevent Hollywood Strikes

Streaming video is experiencing rapid growth, with the over-the-top (OTT) video industry expected to reach $200 billion in 2023. OTT video encompasses both on-demand and ad-supported content, driven largely by the expansion of established streaming platforms such as Netflix, Hulu, and Disney+.

Forecasts suggest that the streaming video sector could generate $300 billion in revenue by 2027. However, the industry’s uneven revenue-sharing structure has created an imbalance between those who create content and the platforms that distribute it. The centralized nature of the video streaming ecosystem often leads to a lack of transparency in distribution, allowing platforms to retain the majority of revenue, which significantly limits the financial rewards for content creators.