Tanssi Assists Grupo Flow, One of Brazil’s Largest Digital Media Ecosystems, in Significant Blockchain Expansion on Polkadot

Tortola, BVI, July 25th, 2024, Chainwire

Tanssi, an innovative appchain infrastructure protocol, has announced a major partnership with Grupo Flow, one of Brazil’s largest media ecosystems with a subscriber base exceeding 23 million across various platforms. As Grupo Flow shifts toward blockchain technology by establishing Flow Chain, this collaboration marks a pivotal moment. Tanssi will play a key role in this transition, enabling Grupo Flow to introduce its extensive community to the blockchain while connecting with the dynamic and interoperable Polkadot ecosystem. This strategic alliance aims to create a robust and scalable infrastructure that enhances user engagement, broadens audience reach, and opens new monetization avenues for content creators on the Flow Chain platform, harnessing both existing community strengths and new blockchain features.

"The possibilities and connections with our audience through our own chain are very exciting. We are thrilled to have a trusted partner to guide us on this journey. Now it’s time to head to the lab, study the path and roadmap, and look forward to seeing the first features in our ecosystem,” stated Andre Gaigher, CCO at Grupo Flow.

Grupo Flow’s Blockchain Transition: A New Era for Digital Media

Grupo Flow has established itself as a leading digital media powerhouse in Brazil, recognized for its extensive influence within the creator economy. With various initiatives, including creative hubs, software development, and audiovisual production, Grupo Flow has become a significant force in Brazil’s media sector. Their widely popular platforms, such as the Flow Podcast, attract millions of followers, garnering over 73 million views per month. Through their collaboration with Tanssi, Grupo Flow aims to boost digital engagement, manage large-scale interactions, and seamlessly integrate advanced technologies, all while prioritizing an exceptional user experience. This partnership will not only strengthen their audience but also welcome a new community of blockchain users, enhancing their digital media ecosystem.

Tanssi & Grupo Flow: Transforming Digital Media through Blockchain

Tanssi’s advanced blockchain infrastructure is integral to Grupo Flow’s transition into the blockchain space. The introduction of Flow Chain will provide Grupo Flow with a custom application blockchain designed specifically for their needs. This partnership will foster greater digital engagement through tokenized interactions and decentralized governance, empowering users to participate in content decisions, access exclusive events, and earn rewards. Tanssi’s scalable infrastructure will efficiently manage high transaction volumes, ensuring a smooth experience for Grupo Flow’s active community.

By connecting with the Polkadot ecosystem, Flow Chain will tap into a network of interconnected blockchains and utilize technologies such as Moonbeam Routed Liquidity, maximizing security, performance, and growth opportunities. Tanssi’s infrastructure also lowers transaction costs and unveils new revenue streams through staking rewards and tokenized assets. This collaborative effort not only supports Grupo Flow’s shift into the blockchain but also sets a new standard in the digital media industry concerning scalability, security, and user engagement.

Future Outlook: Grupo Flow’s Next Steps with Tanssi

Grupo Flow aims to transform the digital media landscape with the upcoming launch of Flow Houses, inspired by exclusive membership venues known for their luxury and unique offerings. This platform will provide tokenized access to premium venues and events, reflecting Grupo Flow’s commitment to creating innovative experiences in the media sector. The anticipated launch of Grupo Flow on Tanssi’s Mainnet later this year is poised to be one of the largest blockchain integrations by an online media entity in Brazil, capitalizing on Tanssi’s scalable infrastructure and Polkadot’s interoperable benefits. For organizations looking to venture into blockchain, Tanssi provides a straightforward, code-free application chain deployment platform.

About Tanssi Network

Tanssi’s appchain infrastructure protocol streamlines and accelerates appchain deployment. By integrating with Tanssi, a chain becomes a modular appchain, providing access to a user-friendly and permissionless environment complete with essential infrastructural components. Key features include a shared, decentralized network of block producers, ensuring robust security and data reliability, alongside seamless integration with vital tools such as bridges, wallets, block explorers, RPC endpoints, indexers, and oracles. Consequently, appchains can be deployed within minutes, significantly reducing the time traditionally required for such processes.

About Grupo Flow

Grupo Flow operates as a comprehensive media ecosystem focused on the creator economy, with initiatives spanning technology, content, media, production, and advertising. Central to the ecosystem is Estudios Flow, a creative hub with over 30 creators dedicated to promoting dialogue, plurality, and transparency. Producing over 70 hours of content weekly across various formats, Estudios Flow aims to strengthen community connections nationwide. The ecosystem also encompasses several ventures, including Flow S.A., Flow Games, Flow News, Flow Sport Club, and more, which specialize in audiovisual productions. Founded by Igor Coelho, a pioneer in Brazil’s videocast space, this initiative continues to influence the digital media landscape.

Contact:
CMO Katherine Quilca Barcelli
Moondance Labs
Email: [email protected]

This article was originally published by Chainwire.