Amazon Plans to Increase Ads on Prime Video – FT

Amazon plans to expand the number of advertisements featured on its Prime Video platform, according to a report by the Financial Times. This move is part of the company’s strategy to enhance its advertising revenue. With the increasing competition in the streaming market, Amazon aims to monetize its content more effectively while continuing to attract subscribers.

The decision to integrate more ads into Prime Video comes as the streaming service explores new ways to generate income beyond its subscription model. By increasing the number of ads viewers encounter, Amazon hopes to capitalize on the growing demand for ad-supported content, a trend observed across the industry.

While the specifics of the implementation are still being worked out, Amazon’s plans signal a significant shift in its approach to streaming content. As audiences become accustomed to free or lower-cost streaming options that include advertising, this strategy could position Prime Video more favorably in the competitive landscape.

As the streaming sector evolves, it will be interesting to see how consumers respond to these changes and how they affect Amazon’s overall market position.