Coinbase CEO Proposes Avoiding ‘Mean, Snarky’ Media

Coinbase CEO Brian Armstrong has noted a growing trend among company leaders to shift away from engaging with mainstream journalists and instead communicate directly with their audiences via social media platforms.

In a Twitter thread on May 22, Armstrong stated, “Our customers are on YouTube/podcasts/social media — not reading mainstream media.” He emphasized that firms now have more control over their distribution channels in the current media environment.