Google Mandates AI Disclosure in Political Campaign Advertisements

Google is updating its political content policy to mandate that all verified election advertisers disclose their use of artificial intelligence (AI) in campaign materials.

On September 6, the tech company announced that disclosures would be required when there is “synthetic content that inauthentically depicts real or realistic-looking people or events.” Furthermore, it stated that these disclosures must be “clear and conspicuous” in areas where users are likely to notice them.