JLR to Invest 500 Million Pounds in Upgrading EV Factory, Reports Reuters

Jaguar Land Rover (JLR) has announced a significant investment of £500 million (approximately $669.6 million) to enhance the parallel production of electric vehicles at its Halewood facility. This initiative is part of the company’s broader electrification strategy, revealed on Thursday.

The urgency behind this investment stems from mounting pressure on automakers to expedite their electrification efforts, particularly in China, where competition in the electric vehicle (EV) market is becoming increasingly fierce.

As part of its long-term plan, JLR aims to invest £18 billion in electric vehicles by 2028 and is set to introduce a new electric Jaguar model in 2025. This investment also supports JLR’s “Reimagine” strategy, which focuses on electrifying all its brands by 2030 and achieving carbon neutrality in its supply chain, products, and operations by 2039.

Barbara Bergmeier, the executive director of industrial operations at JLR, emphasized the significance of the Halewood plant, stating, “Halewood will be our first all-electric production facility, and it is a testament to the brilliant efforts by our teams and suppliers who have worked together to equip the plant with the technology needed to deliver our world-class luxury electric vehicles.”

Additionally, the company has invested £250 million to revamp its Merseyside site for the production of medium-sized electric luxury SUVs. This facility boasts new EV assembly lines, 750 autonomous robots, and advanced cloud-based plant management systems.