Marketing Company Aims for 90% of Japanese Population on Web3: KBW 2023 by Cointelegraph

A proof-of-stake blockchain platform is anticipating between 5 million and 10 million transactions on a subnet, following a partnership with a Japanese loyalty program company that boasts 100 million users. This collaboration aims to integrate a large-scale loyalty rewards program into the blockchain ecosystem.

During Korea Blockchain Week 2023 held in Seoul, Cointelegraph’s Andrew Fenton spoke with Nick Mussallem, head of product at Ava Labs. Their discussion covered various topics, including the newly announced partnership with PlayThink, a blockchain services provider, and Loyalty Marketing, a Japanese points service provider. This initiative is designed to usher over 100 million users into the Web3 arena.

Mussallem was present at the Avalanche House section of Korea Blockchain Week 2023, where he shared insights on the evolving landscape of blockchain technology and the potential benefits of such partnerships.