Snap to Integrate Google’s Gemini AI into Chatbot, Shares Rise

Snap Inc. (SNAP) has announced an expanded partnership with Google Cloud, integrating Google’s Gemini AI into its widely-used My AI chatbot, which resulted in a 1% increase in shares during premarket trading on Tuesday.

This strategic initiative aims to elevate the generative AI experiences available to Snapchat’s 850 million monthly users, enhancing the interactivity and versatility of My AI.

With this update, Snapchat’s My AI chatbot will utilize Gemini on Vertex AI. The company noted that this advanced technology will allow the chatbot to process and interpret various types of inputs, including text, audio, images, video, and even code.

Snapchat users can now instruct My AI to perform tasks like translating a street sign while traveling abroad or comparing the health benefits of various snacks using video inputs.

According to Snap, “Since Snapchat deployed Gemini on Vertex AI to support My AI, the company has observed over a 2.5x increase in engagement with My AI in the United States.”

CEO Evan Spiegel remarked, “Now with Gemini in My AI, Snapchatters can learn so much more about the world, do it quickly in real-time, and easily share that with friends.”

Google Cloud CEO Thomas Kurian also commended the partnership, emphasizing Snap’s leadership in utilizing generative AI to enhance user experiences. He stated, “Gemini models on Vertex AI are now powering millions of multimodal interactions in the Snapchat app each day, allowing users to better engage with My AI, complete with built-in accuracy and safety features.”

The collaboration between Snap and Google Cloud, which has been ongoing since 2011, continues to evolve as Snap integrates Google Cloud’s AI and machine learning technologies to drive growth and improve user experiences.