STEPN GO and adidas Enhance Partnership with Genesis NFT Sneaker Collection

Sydney, Australia, September 23rd, 2024, Chainwire

FSL, the creators of STEPN GO, have announced the next exciting chapter in their collaboration with adidas with the release of the STEPN GO x adidas Genesis Sneakers, an exclusive NFT collection. This marks the second phase of a year-long partnership, following the successful launch of the STEPN x adidas Genesis Sneakers in April 2024, where both brands united to combine fitness and digital fashion.

The new Genesis collection will be available exclusively on STEPN GO and through a raffle mint on FSL’s NFT marketplace. A total of 1,000 Genesis Sneakers will be accessible for 10,000 GMT per entry, with refunds issued to those who do not win. This partnership underscores adidas’ dedication to exploring the future of wearables within the Web3 landscape, with more innovative projects expected to come.

Since its Public Beta Launch on September 4, 2024, STEPN GO’s Haus System has emerged as a key feature. This system allows users to lend Sneakers to friends, promoting shared Energy and earnings while encouraging physical activity. This approach has broadened STEPN GO’s appeal, making it accessible to those unfamiliar with cryptocurrency by simply using an Activation Code.

In addition to the Haus System, STEPN GO incorporates several features that incentivize users to maintain an active lifestyle. The Fitness Level feature rewards consistent activity with additional earnings, transforming each step into a potential opportunity for increased rewards. Users can earn the GO GAME TOKEN (GGT) through walking, jogging, or running, which can be utilized within the app for upgrading Sneakers and minting Shoeboxes. Furthermore, the platform emphasizes sustainability by requiring users to burn Sneakers to gain Energy, fostering a balanced economic model.

Yawn Rong, Co-Founder of FSL, expressed excitement about this new phase with adidas, stating, “This next partnership phase with adidas allows us to further integrate digital collectibles and fitness rewards. We’re thrilled to keep pushing the boundaries of what’s possible in the Web3 lifestyle space.”

FSL has a history of rewarding its loyal community, most recently through the Trailblazer Airdrop, which distributed 100 million FSL Points (equivalent to 100 million GMT) to Genesis holders via FSL ID. These rewards not only recognize long-term commitment but also provide exclusive access to upcoming mints and opportunities.

As STEPN GO continues to build on the foundation laid by its predecessor, the platform is poised to introduce even more features in the upcoming months. With an emphasis on merging fitness, social interaction, and blockchain technology, STEPN GO presents users with a unique experience where physical activity is rewarded. Upcoming enhancements will include player-versus-player competitions and enriched social features to increase user engagement.

About STEPN GO
Following the success of STEPN, the pioneering move-and-earn platform, STEPN GO transforms social fitness into an everyday activity. Users can buy, borrow, or lend their Sneakers to earn rewards through staying active. These rewards can be leveraged to level up, cash out, or enhance their online presence, promoting both physical fitness and social connections.

About STEPN
STEPN, a leader in the Web3 lifestyle app space, boasts over 5.6 million registered users. The app motivates users to exercise by offering rewards, requiring the purchase of a virtual Sneaker NFT through which users can earn rewards by walking, jogging, or running. Over the years, STEPN has collaborated with prominent brands such as adidas, Atlético De Madrid, Steve Aoki, and ASICS.

About adidas
adidas stands as a global leader in the sporting goods sector. Based in Herzogenaurach, Germany, the company employs over 59,000 people worldwide and recorded sales of €21.4 billion in 2023.

Contact
Mattina Hiwaizi
[email protected]

This article was originally published on Chainwire.