Bybit CEO Ben Zhou Highlights Crypto’s Role in Shaping Future Finance at Zurich’s Point Zero Forum 2024

Dubai, United Arab Emirates, July 10th, 2024

Bybit, the second-largest cryptocurrency exchange globally by trading volume, is at the forefront of the digital asset revolution, with CEO Ben Zhou making a significant impact at the Point Zero Forum 2024 in Zurich, Switzerland. This renowned annual event unites thought leaders from finance, policy, and technology to discuss and shape the future of global financial systems.

In a session titled "Bridging Finance: How Digital Assets Enhance Financial Services and Vice Versa," Zhou stressed the importance of user experience and familiarity in promoting mainstream cryptocurrency adoption. He noted that Bybit is committed to developing user-friendly interfaces that connect traditional finance with the innovative realm of cryptocurrency.

Empowering the Future of Finance

Zhou discussed the transformative potential of cryptocurrency in developing economies. In areas with nascent financial systems, the uptake of crypto is surging, and Bybit is partnering with local entities to facilitate seamless integration of cryptocurrency.

Pioneering Real-World Asset Integration

Zhou also shared insights on the advancements that are merging traditional and digital assets. He pointed to the recent launch of an ETF in Hong Kong, which allows crypto holders to utilize their assets for real-life applications, such as homeownership, without the need to sell their holdings.

Bybit is heavily involved in exploring the tokenization of Real World Assets (RWA), working to unlock the value of traditional assets for crypto users. This integration creates a two-way bridge that encourages innovation and strengthens both sides of the financial landscape.

Driving Competitive Innovation

Zhou emphasized the competitive nature that is motivating traditional financial players to adopt cryptocurrency. The future of finance is increasingly interconnected with Web3 technology, and those who do not adapt may find themselves at a disadvantage. Bybit is engaging with global regulators, acknowledging the various approaches and the emerging competition among different regulatory bodies.

The recent positive developments in Hong Kong, particularly its licensing framework for crypto businesses, highlight this shift. Zhou concluded that the focus should shift from merely incentivizing adoption to embracing technology and creating a collaborative, secure environment conducive to innovation.

Leading the Financial Evolution

Bybit is positioned at the leading edge of this transformative phase, dedicated to bridging traditional financial systems with emerging digital assets. This commitment fosters the development of a more inclusive and efficient global financial ecosystem, reflecting Bybit’s vision of a synergistic financial future.

About Bybit

Bybit is recognized as the world’s second-largest cryptocurrency exchange by trading volume, serving over 33 million users. Founded in 2018, Bybit offers a professional trading platform characterized by an ultra-fast matching engine, comprehensive customer support, and a multilingual community. Bybit proudly sponsors the reigning Constructors’ and Drivers’ champions in Formula One, the Oracle Red Bull Racing team. For further information, inquiries can be directed to the media contact provided.