Asana Executive Sells Over $170K in Company Stock

Asana, Inc. has announced that Eleanor B. Lacey, the company’s General Counsel and Corporate Secretary, has sold a total of 14,285 shares of Class A Common Stock. These transactions occurred on September 20 and September 23, generating over $170,000 in total sales.

The first sale on September 20 involved 9,308 shares at a price of $11.99 per share, leaving Lacey with 375,310 shares remaining. This sale was noted to be executed to cover tax obligations associated with the vesting and settlement of Restricted Stock Units (RSUs).

The second transaction on September 23 involved 4,977 shares sold at a weighted average price of $11.7867, with individual transactions ranging from $11.665 to $11.96 per share. After this sale, Lacey’s stake in Asana decreased to 370,333 shares. It was mentioned that full details regarding the shares sold at each price would be available upon request.

Additionally, on September 13, Lacey acquired 468 shares through the company’s 2020 Employee Stock Purchase Plan, which is exempt from specific regulatory constraints. This acquisition is included in her post-transaction ownership totals.

Such sales are part of the regular disclosures that executives of publicly traded companies must make when trading their company’s shares, aimed at ensuring transparency and market fairness.

In related news, Asana has reported a 10% year-over-year increase in its Q2 revenue for fiscal year 2025, reaching $179.2 million. Additionally, the company noted a 17% increase in its customer base among those spending over $100,000. CEO Dustin Moskovitz outlined plans for the launch of Asana AI Studio and initiatives to obtain FedRAMP certification, targeting government agencies and regulated markets. The company also reported a positive free cash flow of $12.8 million, despite an operating loss of $15.7 million. Asana has seen the departure of CFO Tim Wan, with Sonalee Parekh stepping in as the new CFO. The company remains focused on enhancing its enterprise offerings and anticipates revenue generation from Asana AI Studio in the upcoming quarters.

As for Lacey’s stock transactions, they have garnered attention concerning Asana’s financial health. In the fiscal year ending in Q2 2025, Asana’s revenue totaled $689.3 million, marking a growth of 13.65%. However, the company has faced a decline in stock value, with a 14.46% decrease in total return over the past month, which could raise concerns for investors. Asana’s Price/Book ratio stands at 9.29, indicating that the stock may be considered overvalued relative to its book value.

Positively, Asana holds more cash than debt, highlighting its financial stability and operational agility. It is important to note that Asana does not currently offer dividends to shareholders, which may affect investment decisions for those seeking income-generating opportunities.

In conclusion, Asana is strategically positioning itself for growth while navigating recent financial challenges.